READS.
Guides, opinions, and tactical advice for bands building a web presence. No thought leadership. No corporate blogs. Just the stuff we wish someone told us.
The Complete Guide to Building a Band Website in 2026
Domain to launch day, in the order you actually do it. Every step, every spec, and the parts you are allowed to skip.
Your Linktree Is Not a Website
And your Bandcamp page is not one either. What a link page can and cannot do for a band, with the fees and the tradeoffs spelled out.
What Should a Band Website Cost in 2026?
Every real option priced out — free, DIY, freelance, agency, and us — including the line items nobody puts on the pricing page.
The Band Website Stack: What Actually Belongs on Your Internet in 2026
No single platform does all four jobs — being heard, found, paid, and remembered. Here is the floor plan.
The Modern Electronic Press Kit Guide for Working Bands
What an EPK actually is, what goes in one, what bookers do with it, and why most of them quietly fail.
Your Photos Are Your Design
The template isn't what makes a band's site look cheap. Five mismatched photos are. What actually makes a press photo work on a website.
SEP 2026
What a Booker Sees When They Google Your Band
A booker opens your email on a Tuesday afternoon. It's one of forty that week. They don't press play first. They Google you first.
SEP 2026
Nobody's Checking Your Tour Dates Page (And How to Fix That)
You have a tour dates page. It has not been updated since February. We need to talk — not about discipline, but about plumbing, because this is almost never a laziness problem and almost always a workflow one.
MAY 2026
The EPK Is Dead. Long Live the EPK.
Nobody downloads a PDF press kit anymore. But every booker, every promoter and every writer still wants exactly the same information they wanted in 2009. The answer is not killing the EPK. It is understanding that the format died and the content did not.
APR 2026
You Should Be Selling Merch on Your Website, Not Just at Shows
The merch table is the best margin in your business and the worst distribution. It is open for ninety minutes a night, only in cities you drove to, only to people who already came. Your website is open every night, everywhere, to everyone who just heard the record.
MAR 2026
Squarespace vs. Custom: An Honest Comparison for Bands
We build custom band websites for a living, so read this knowing where we sit. We are still going to tell you when Squarespace is the better call, because it sometimes is, and because a comparison that only goes one way is an advertisement.
FEB 2026
Start a Mailing List Before You Think You Need One
The best time to start a mailing list was your first show. The second best time is before your next release, because launch week is the most traffic your band will get all year and a list you start afterward misses all of it.
JAN 2026
How to Pick a Domain Name That Doesn't Suck
Your band name is taken as a .com. Now what? Here is the practical version, including the part where one popular music extension costs six times what you are expecting.
JAN 2026