READS.
Guides, opinions, and tactical advice for bands building a web presence. No thought leadership. No corporate blogs. Just the stuff we wish someone told us.
The Complete Guide to Building a Band Website in 2026
Everything you need to know — from domain to launch day. 4,200 words. No fluff.
Your Linktree Is Not a Website
And your Bandcamp page isn't either. Here's why it matters and what to do about it.
What Should a Band Website Cost in 2026?
We broke down every option — from free to $5,000. The real answer might surprise you.
The Band Website Stack: What Actually Belongs on Your Internet in 2026
No single platform does all four jobs — being heard, found, paid, and remembered. Here is the floor plan.
The Modern Electronic Press Kit Guide for Working Bands
What an EPK actually is, what goes in one, what bookers do with it, and why most of them quietly fail.
Nobody's Checking Your Tour Dates Page (And How to Fix That)
You have a tour dates page. It hasn't been updated since February. We need to talk.
MAY 2026
The EPK Is Dead. Long Live the EPK.
Nobody downloads a PDF press kit anymore. But every venue booker and journalist still wants the same info. The answer isn't killing the EPK — it's making your website be the EPK.
APR 2026
You Should Be Selling Merch on Your Website, Not Just at Shows
The merch table at shows is great. But what about the other 360 days a year? Your website should be a merch table that never closes.
MAR 2026
Squarespace vs. Custom: An Honest Comparison for Bands
We're biased — we build custom sites for bands. But we'll be honest about when Squarespace is the right call, and when it's not.
FEB 2026
Start a Mailing List Before You Think You Need One
You have 200 Instagram followers. You don't need a mailing list yet, right? Wrong. You need one now, while those 200 people actually care.
JAN 2026
How to Pick a Domain Name That Doesn't Suck
Your band name is taken as a .com. Now what? Here's the practical guide to domain names for bands.
JAN 2026