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TACTICS JAN 2026 · 5 min

Start a Mailing List Before You Think You Need One

You have 200 Instagram followers. You don't need a mailing list yet, right? Wrong. You need one now, while those 200 people actually care.

The math

Instagram shows your posts to ~10% of followers. Email reaches ~40%. A mailing list of 50 real fans is worth more than 500 Instagram followers who might see your post.

One month free. Then $30/mo.

Custom band website, designed in 48 hours.

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