Nobody's Checking Your Tour Dates Page (And How to Fix That)

You have a tour dates page. It hasn't been updated since February. We need to talk.

The problem

Most band websites treat tour dates as an afterthought — a page you update when you remember, with dates that expired three months ago. Your fans check once, see old info, and never come back.

The fix

Make it stupid easy to update. If adding a show takes more than 10 seconds, you won't do it. That's not a character flaw, that's a UX problem.

• Auto-expire past dates
• Sync with Bandsintown so you update once
• Put the next show on your homepage, not buried in a subpage
• Add ticket links (obviously)