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OPINION APR 2026 · 12 min read

Your Linktree Is Not a Website

And your Bandcamp page isn't either. Here's why it matters and what to do about it.

We get it. You made a Linktree because it took two minutes and it works. But "works" is doing a lot of heavy lifting. A list of links is not a website. It's a list of links.

What Linktree actually is

Linktree is a landing page for your Instagram bio. That's it. It's a workaround for the fact that Instagram only gives you one link. It was never meant to be your entire web presence.

A Linktree is a patch for a platform limitation. It's not a home.

What you're giving up

  • Your own domain (you're building on someone else's URL)
  • Design that matches your band's identity
  • SEO (Google doesn't index Linktree pages well)
  • Merch integration
  • Mailing list collection
  • Tour date management
  • Press kits and professional booking tools

The Bandcamp problem

Bandcamp is great for selling music. It is not a website. Your Bandcamp page looks like every other Bandcamp page — because it is every other Bandcamp page with different songs on it.

What a real website gets you

Control. You own the domain. You own the design. You own the mailing list. When the next platform dies (and one will), your website is still there, still working, still yours.

One month free. Then $30/mo.

Custom band website, designed in 48 hours.

start free →